Tuesday, September 18, 2007

BHF Launches Heart Health Campaign to Encourage People to Get Moving

So this really surprised me – a recent poll conducted by the British Heart Foundation (BHF) found that only 38 percent of people living in the United Kingdom would exercise more after being told their lives depended on it. 38 percent??? That is mind-boggling to me.

If someone told me I was gonna die if I didn’t get off my butt and start moving I would be up faster than you could blink.

In response to this disturbing statistic, BHF has launched a television advertising campaign to encourage UK adults to exercise at least 30 minutes a day, five times a week. Many health experts believe exercising for just 30 minutes a day can reduce a person’s risk for heart disease by 50 percent.

“For many people, exercise has become an ugly word, something to avoid at all costs – but you’d be amazed how easy it is to up the tempo of your heartbeat,” said Dr. Mike Knapton, director of prevention and care at the BHF.

The BHF poll also found that a motivating factor for women to exercise is their figure (17 percent) compared with just 7 percent of men.

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